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Set Ascending Direction
Set Ascending Direction

Josie Natori has famously said, “I have always believed there are no boundaries.” And what better illustration of this person’s motto than the diverse, versatile and elegant pieces of the Natori intimates collections. Over the years, Natori herself held many jobs, lived around the world and followed many dreams before creating this one of a kind international brand. Born in the Philippines, Natori believes the emphasis on women’s power and authority in her native country with empowered her to create the brand that now bears her name. An extraordinary close group of family members and her homeland’s core belief in the value of women as entrepreneurs gave her the energy and confidence to try many pursuits before the one that she became famous for.

It may be hard to believe it, but this unparalleled lingerie collection all started with something completely commonplace: a hand embroidered Filipino blouse. After losing interest in the high powered world of investment banking, where Natori was wildly successful, she happened to show a sample of a traditional Filipino style of top to a buyer at the venerable retail outlet, Bloomingdale’s. To her suprise, the buyer suggested that she convert the blouse into a sleep shirt. At the time, intimates tended to be either frumpy or outrageously racy, with little in between. Natori used this opportunity and began to create the brand of chic, simple and elegant intimates that she is known for around the world. Whatever your personal style is, there is likely to be a Natori piece you will love. If you prefer something basic the Harmony Full Fit Spacer Underwire Bra (136065), the Sheer Convertible Ultra Light Contour Plunge (132005), or the Bliss Girl Brief (156058) will be items you’ll turn to again and again. The Zen Floral Contour Cami Bra (134020) has a feminine flair! In the last thirty years, Natori has blossomed into a lifestyle inclusive of many collections. Josie herself says it best, “Natori is a total concept, a way of life.”