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Known for their exceptional intimates, focus on fit and world class customer service, Wacoal has developed an exceptionally loyal and lasting customer base. The goal of creating garments that help women look and feel their very best is at the core of Wacoal’s company values. In the 1950’s, company founder, Koichi Tsukamoto studied the design and sale of intimates in the United States. A favorite of beauty editors and professional stylists, Wacoal has appeared on television programs such as The Oprah Winfrey Show, The View, NBC's TODAY, Entertainment Tonight, and the Ellen DeGeneres Show to showcase their collection and fitting expertise.

Wacoal first became famous for their bras. Items such as the Retro Chic Bra in Chantilly Lace (855186), the Feather Embroidery Bra (85121) and the Bodysuede Ultra Full Figure Seamless Bra (85814) are among the best fitting bras on the market. With the introduction of a shapewear line, cutting edge shapers like the iPant Anti-cellulite Hi-Waist Long Leg Shaper (805171), brought the design and function that made Wacoal famous to shaping garments. Community service is an integral part of the Wacoal business model. One of their most innovative strategies to combat breast cancer is their Awareness Bra Program. Pieces like the Awareness Underwire Bra (85567) feature a pink ribbon flag symbol which functions as a daily reminder for regular care and examinations. From their beloved bras to their cutting edge shapewear and complete range of intimates, once you’ve experienced the flawless fit and comfort of Wacoal you will understand why so many of our customers are so loyal to this brand.