Butt lifting jeans use special lifting technology instead of padding. Their secret is a diagonal seam that extends in a heart shape around the rear, rounding around the hips. This unique feature supports your silhouette and creates showstopping curves. This kind of item first became popularized as “Brazilian buttlift jeans.” While Brazil continues to manufacture and sell many of these styles, apparel companies in Colombia and other countries also create and sell many butt lifting jeans in a variety of denim shades.