The "hourglass figure" is a look that has been the envy of women everywhere.

Today women have stopped desiring and are achieving their dream shape through a new evolution to an old solution. Waist cinchers, shapewear, and girdles are fashionable under- garments designed to enhance a woman’s shape, producing a trimmer, curvier silhouette. They are used for everyday wear, going out on the town, or formal events. The purpose of waist cinchers and girdles is to immediately slenderize a woman's waist through firm compression and to reduce her waist size over time through perspiration. Shapewear products do a variety of things depending on the particular product, such as increasing a woman's bust, raising her butt, smoothening her curves, and/or reducing her waistline.