There has been a lot of discussion in mainstream media recently about the rise in popularity of a garment called a “faja.” Even the New York Times has published an article about the widespread wearing of these midsection shapers. But many of you may not be familiar with what this item actually is and does. The faja is a style of waist cincher popularized in South America. The word literally means belt or wrap and that is just what it does. It wraps around your midsection and reshapes the area. There are many different strengths and designs of fajas, giving strong and lighter amounts of compression to the parts of the body that they are worn over, but the one thing that all fajas share in common is that they trim and tone the tummy area. The vast majority of this style of shaper also includes closures such as hook-and-eyes so that you can reduce the size of the faja as your midsection sizes down over time.
But fajas are nothing new at Hourglass Angel. We are proud that so many of our long-time best sellers are best described as fajas. In fact, two of our most consistently popular and effective items are a part of this trend. Both the the SlimBand by Squeem and the SlimVest by Squeem cinch the waist and hail from below the equator. And of course, The Band by Flakisima is always a popular waist slimming option. And one of the newest names in the shapewear spotlight is the Leonisa brand. Both their Slimming Waist Cincher Shaper (018624) and their Slimming Waist Cincher with Latex by Leonisa (015695) offer a slimmer midsection with the Leonisa comfort the world is coming to depend on.